Kalee Rogers is an American social media influencer and entrepreneur who founded Day 1 Fitness, a women’s activewear brand. She launched the brand in September 2024 after losing 30 lbs starting in July 2023, and she now leads it as founder and chief executive. She lives in Salt Lake City, Utah, with her husband Justin Rogers and their four children, and her Instagram has more than 1.3 million followers.
Kalee Rogers’s bio at a glance
| Detail | Information |
| Full Name | Kalee Rogers |
| Gender | Female |
| Date of Birth | 1991 (exact date not publicly confirmed) |
| Age | 34 (as of November 2026) |
| Place of Birth | United States |
| Hometown | Not publicly available |
| Current Residence | Salt Lake City, Utah, United States |
| Nationality | American |
| Ethnicity | Not publicly available |
| Zodiac Sign | Not publicly available |
| Religion | Christian |
| Sexual Orientation | Not publicly available |
| Height | 5 ft 6 in (168 cm) (estimated) |
| Weight | 130 lbs (59 kg) (estimated) |
| Hair Colour | Blonde (visual estimate) |
| Eye Colour | Brown (visual estimate) |
| Marital Status | Married |
| Spouse | Justin Rogers |
| Children | Four: Sadie, Jay, Savannah, Stella |
| Alma Mater | Not publicly available |
| Degree | Communications and Marketing |
| Profession | Social media influencer, entrepreneur, founder and CEO of Day 1 Fitness |
| Employer | Day 1 Fitness |
| Net Worth | $3 million to $5 million (estimated) |
| Salary | Not publicly available |
| Social Media | Instagram @kalee_rogers | TikTok @kalee_rogers | Facebook kaleeRogersbeauty | YouTube @Laundryonthefloor |
Who is Kalee Rogers?
Kalee Rogers is an American influencer and entrepreneur who runs the women’s activewear brand Day 1 Fitness. She shares faith, fashion, fitness and family content with more than 1.3 million followers on Instagram and 1.1 million followers on TikTok.
She started her blog in 2017 and worked with Younique Products from around the same year. She later built Day 1 Fitness into her main business and now leads it as founder and chief executive.
Readers who follow fitness creators may also like our profile of Huda Mustafa, a fitness coach and social media influencer.
How old is Kalee Rogers? Age and Birthday
Kalee Rogers is 34 years old as of November 2026. She was born in 1991 in the United States.
She takes an annual birthday trip with her husband each December. The couple visited New York City in December 2023 and Park City, Utah, in December 2024.
How tall is Kalee Rogers?
Kalee Rogers stands 5 ft 6 in (168 cm) tall and weighs around 130 lbs (59 kg). She has blonde hair and brown eyes, and she has a slim, athletic build.
She began a new fitness routine in July 2023 and lost 30 lbs in the first phase. She lost 5 lbs more after adding YŪ Control in 2025, and she has kept the weight off for three years.
What is Kalee Rogers’s career?
Early career
Rogers started her blog in 2017 to share recipes, wellness tips and family life. She worked with Younique Products from around 2017 and sold the brand’s makeup through her social channels.
Younique named her one of its 12 official content creators for the last quarter of 2023. She worked with Younique for more than seven years.
Day 1 Fitness
Rogers announced Day 1 Fitness in a video on July 1, 2024, and launched the brand on September 27, 2024. The line sells performance leggings, matching sets and sports bras with sewn-in bra pads and no front seams.
The brand donates to foundations that support women who have lived through trauma. It also runs community events, and its Summit Collection supports the Summit Single Moms Community.
Brand partnerships and income
Rogers earns through Day 1 Fitness, brand sponsorships, affiliate links and her blog. She has designed collections with Pink Lily and created a curated lash bundle with Grande Cosmetics and a signature sunglasses collection with DIFF Eyewear.
She uses YŪ supplements and shares the code KALEE15 with her followers, and she posts workout programs through the MOVES app. She also runs an Amazon storefront and a blog that earns through advertising.
Career timeline
- 2017: Started her blog and began working with Younique Products.
- July 2023: Began a new fitness routine and lost 30 lbs in the first phase.
- October 2023: Named one of Younique’s 12 official content creators for the fourth quarter.
- September 27, 2024: Launched Day 1 Fitness, her women’s activewear brand.
- June 2025: Moved with her family from Columbus, Ohio, to the Salt Lake City area in Utah.
- September 29, 2026: Hosted the second birthday event for Day 1 Fitness in Salt Lake City.
- October 28, 2026: Announced the November 2026 Squat & Lunge Challenge.
When did Kalee Rogers launch Day 1 Fitness?
Kalee Rogers launched Day 1 Fitness on September 27, 2024. She had announced the brand in a video on July 1, 2024, and held a launch party in Utah on September 14, 2024.
The brand’s second birthday event took place in Salt Lake City on September 29, 2026. Rogers presented a $10,000 check to the Douglas Family at the western-themed event.
Day 1 Fitness sells activewear built around six daily habits: movement, hydration, protein, sleep, prayer and gratitude. The brand’s message is that change starts on day one.
What is Kalee Rogers’s net worth and salary?
Kalee Rogers’s net worth is estimated at $3 million to $5 million as of 2026.
Net worth
As of November 2026, Kalee Rogers’s net worth is estimated at $3 million to $5 million. She built it through her brand, sponsorships and affiliate income over nearly a decade.
Salary
Her salary is not publicly available. She does not earn a traditional salary as an entrepreneur and content creator.
Income sources
Her income comes from her work as an influencer and entrepreneur, with Day 1 Fitness as the main source.
- Day 1 Fitness, the activewear brand she founded and runs as chief executive.
- Brand sponsorships and designed collections with Pink Lily, Grande Cosmetics and DIFF Eyewear.
- Affiliate income from her Amazon storefront and links for YŪ and other brands.
- Digital fitness products and monthly wellness challenges on her blog.
- Blog and YouTube advertising revenue.
Is Kalee Rogers married?
Kalee Rogers is married to Justin Rogers.
They have been together for 14 years as of June 2026. Justin appears in her family posts and reels, and his Instagram handle is @thee_justin_rogers.
The couple moved from Columbus, Ohio, to the Salt Lake City area in Utah in June 2025. They started building a custom home on their lot in August 2024 and moved into it in 2025.
Children
Kalee Rogers and Justin Rogers have four children: Sadie, Jay, Savannah and Stella. Sadie is the oldest, and Jay is their only son.
Family
Rogers lived in Columbus, Ohio, before the family moved to Utah in 2025. Faith plays a central part in her family life, and she shares Bible study sessions and church vlogs with her followers.
What is Kalee Rogers doing in 2026?
In 2026, Rogers ran a monthly series of fitness challenges on her blog. She ran an ab challenge in March, a water and walking challenge in May, a thigh slimming challenge in June, a dumbbell challenge in September and a walking challenge in October.
She launched the November 2026 Squat & Lunge Challenge on October 28, 2026. She also shared a simplified skincare routine on October 27, 2026, featuring Elemis and Oliveda products.
She hosted the second birthday event for Day 1 Fitness on September 29, 2026, and released new Day 1 sweat sets on October 18, 2026. Her TikTok real-estate video became the top real-estate TikTok of October 2026, with 9.8 million views.
She took a family vacation to St. George, Utah, in July 2026 and a family trip to Cabo in February 2026. She also started a YouTube channel in August 2026 and posted a full house tour in October 2026.
Where is Kalee Rogers on social media?
As of November 2026, Kalee Rogers has 1,363,336 followers on Instagram and uses the platform for fashion try-ons, fitness reels and Day 1 Fitness posts, with her most recent post a try-on reel from November 4, 2026.
Her Instagram account is @kalee_rogers, her TikTok account is @kalee_rogers, her Facebook page is kaleeRogersbeauty and her YouTube channel is @Laundryonthefloor.
On TikTok, she has 1.1 million followers and 15.8 million likes, and she posts house vlogs, workouts and family clips. On Facebook, she has 731,000 followers, and on YouTube, she has 1,100 subscribers. She has no verified X account.
Quick facts about Kalee Rogers
- Collagen tablets co-created: she approached YŪ about an affordable non-powder collagen and co-created YŪ Collagen Peptides Tablets in January 2026.
- Day 1 team roles: her Day 1 Fitness team includes Miko as chief operating officer, McTaya on digital marketing and e-commerce, Lori on paid media, Deidra on brand partnerships and Meg on social media.
- Most-viewed TikTok: her pinned Sunday after church vlog part 2 has 23.9 million views on TikTok.
- Justin’s 39th birthday: she posted a 39th-birthday tribute to Justin on August 6, 2024.
- Zion Narrows hike: her July 2026 St. George family trip included a Zion Narrows hike, an ATV ride and a water park visit.
- 1 Day to $100K: she opened a waitlist in August 2026 for a program called 1 Day to $100K.
- Instagram Highlights: her Instagram Highlights include bible study, Devotional, Hair tutorial and a Q&A for each of her children.
- Banana White return: her Banana White teeth-whitening kits returned in November 2026, priced at $156.
Read more: Tristyn Kalama Age, net worth, husband, height, career and family
Frequently asked questions
How old is Kalee Rogers?
34 years old as of November 2026. She was born in 1991 and lives in Salt Lake City, Utah, with her family.
Is Kalee Rogers married?
Yes. Justin Rogers is her husband of more than a decade. He appears in her reels and family vlogs.
Does Kalee Rogers have children?
Yes, four children. Sadie, Jay, Savannah and Stella all appear in her family posts, and one of her daughters turned 8 in May 2026.
What is Kalee Rogers’s net worth?
$3 million to $5 million (estimated). She earns through Day 1 Fitness, brand deals and affiliate links, and she has never confirmed a figure herself.
How tall is Kalee Rogers?
5 ft 6 in (168 cm). She weighs around 130 lbs (59 kg) and has blonde hair.
Final word on Kalee Rogers
Kalee Rogers turned a 2017 blog and a 2023 fitness change into Day 1 Fitness, a women’s activewear brand she runs as founder and chief executive. She lives in Salt Lake City, Utah, with her husband Justin Rogers and their four children, Sadie, Jay, Savannah and Stella. She is running her November 2026 Squat & Lunge Challenge and growing Day 1 Fitness as of November 2026.
References
- Kalee Rogers, official website
- Kalee Rogers, My Fitness Journey – Updated, January 24, 2026
- Kalee Rogers, Day 1 Fitness Launch, September 27, 2024
- Kalee Rogers, We are MOVING!, March 9, 2025
- Kalee Rogers, My Favorite Younique Products, August 15, 2024
- Kalee Rogers, My Current Supplement Routine, February 10, 2025
- Kalee Rogers, St. George Family Vacation – July 2026
- Kalee Rogers, YŪ Collagen Peptides Tablets, January 29, 2026
- Kalee Rogers, Park City Birthday Ski Trip, December 18, 2024
- Day 1 Fitness, official website
- Day 1 Fitness, About – A Message from Kalee
- Instagram, Kalee Rogers @kalee_rogers
Disclaimer: Hi friends! At Press Celebrities, we work hard to bring you fun and accurate details about your favorite celebrities — including their height, weight, body measurements, and life stories. But since these things can change over time, we can’t always guarantee 100% accuracy. If you notice anything that needs fixing, just drop us a friendly email at info@presscelebrities.com — we’d love to hear from you!
